Both SEO and PPC have their own individual benefits within the realm of online search marketing. The way we tend to look at it, is that SEO is more of a long-term, slow burn approach but if you achieve your rankings organically, then you will typically see a far greater return on investment over the longer period. Also, with organic search, the results tend to stick around long after your investment ends or reduces.
PPC or Pay Per Click marketing will usually see much faster, often instant results and it makes ranking a new website much quicker and easier… though often at a higher price. When combining SEO and PPC together, they can really help to get things moving with a new website or project. Starting out with PPC will get some instant results, whilst the SEO is being driven in parallel to this, building a long term presence within the client industry.
SEO (Search Engine Optimisation)
We don’t just “do” SEO, we live and breathe it and it’s been a passion of ours since before Google was even launched and the term “Search Engine Optimisation” was invented. We completely understand the importance of organic search and invest lots of time, knowledge and effort to keep ahead of the ever-changing search landscape.
Over the years, we have worked with many clients, both large and small, on many diverse projects and achieved great results for them. We pride ourselves on the fact that we still work with many of our original clients dating back to the late 1990’s! This speaks volumes about our approach to work and client satisfaction.
SEO is so much more than just building links and pagerank, these days it requires a diverse skill set which combines copywriting, B2B and B2C relationship building and technical knowledge to implement the required changes.
If you’d like to talk to us about how we can help you with SEO, then why not Contact Us for a chat.
PPC (Pay Per Click)
Launching a paid search campaign can be daunting if you have never done it before. Despite the various tools provided by the likes of Google and Microsoft, there are many other factors which make up the bigger picture and will enable you to get the best value and ROI for your campaign.
With over 10 years experience of managing client’s paid search accounts, we have plenty of knowledge on how best to structure a campaign and how to maximise your returns.
If you need some expert help with your PPC account management, why not get in touch and see how we may be able to help you.